Ilya Lagutenko about V-ROX 2014 Festival

The idea of ​​the V-ROX festival – was idea of discoveries: people should discover interesting things around, themselves , rather than relying on someone else’s opinion. We want people to see what is happening around and open themselves. In this case we are talking about Vladivostok and Far East region, which, despite their geographic proximity, are not enough adapted to thriving new asia cultural environment.

Vladivostok is a young city, and the most part of citizens are young people, there is something definitely going on, but people lack the basis for understand why. Amplitudinous creative laboratory – the only thing that could make this boiler of ideas to seethe, bring some interesting things.

I have neither the desire nor the financial resources to work with international headliners at the V-ROX festival. Much more interesting is to open a “regional heroes” for the public. Boy, whose guitar songs you love to listen in your backyard, with our help can go to the bigger stage. Whose dj sets you “likes” on the Internet, one day should try himself with a live audience. Group, popular in native country, may come to taste in other countries, despite the fact of language differences.

I would call our festival the “Festival of Discoveries.” But it is in any case not a competition, not a talent show , it is a place of meeting not only for creative people but also for independent and self-motivated.

WE V-ROX YOU!