Music diplomacy in action: V-ROX at the international festival in Israel

At the end of November the organising committee of V-ROX went to Israel to take part in International Music Showcase Festival in Jerusalem and Tel-Aviv, spending 8 days with the best bands of the country.

The Festival in Israel is a platform for the representatives of the music industry from all over the world, where they can get to know Israeli culture better and get closely acquainted with different music genres of this country — from jazz to indie and rock. This year’s guests included music managers, producers, agents, record label owners and partners from India, China, South Africa, the USA, Russia, and European countries.

V-ROX organising committee was blown away by the amazing hospitality of the Israeli colleagues, the scale of the ancient cities, exquisiteness of the Israeli cuisine and diversity of the local music. There were many great bands who took part such as: Tiny Fingers, Shtuby, Buttering Trio, Cut Out Club, Beta Zinq.